Apostolos Kallis, Chief Commercial Officer at Etiya, discusses the company’s cloud-native journey, the importance of customer experience for growth and the benefits of participating in TM Forum initiatives.

Apostolos Kallis, Chief Commercial Officer at Etiya, says achieving excellent customer experience is paired with growth. Every industry is putting more focus on customer experience, personalization, and creating unique customer journeys across different channels. In telecoms, retention is important, and operators are spending more time and resources on customer experience.

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