Alberto currently holds the position of Chief of New Business at Masmovil Group, headquartered in Madrid. He spearheads the company's diversification strategy, focusing on new verticals such as Fintech, Energy, Home-security, Insurtech, and eHealth. Prior to this role, he served as the general manager of Pepephone and led the Masmovil Group's digital hub. Before joining Masmovil, he was a member of Vodafone Spain, where he successfully launched and led its second brand, Lowi. Alberto has also garnered valuable experience from his previous positions at Telefonica, Carrefour, and Promodes.