David Seda

David joined Microsoft in 2023 and leads AI product marketing worldwide. He began his AI career running a research lab at Texas Tech University working on natural language processing.
He spent 11 years at Apple, first as an engineer and later head of Worldwide Communications reporting to the Apple Chairman and CEO. David was VP Product Marketing at Persado, an AI language startup whose customers include Chase, Comcast and Vodafone. At Hewlett Packard, David served as VP of Marketing for Europe, Middle East and Africa based in Zurich and London.
He spent 13 years at Cisco as a General Manager of sales, marketing and service in London, Lagos and San Jose. David served 6 years as VP Global Marketing at Calix, a leading supplier of fiber and analytics software to telecom.
For 7 years, David was a guest lecturer at the Helsinki School of Economics in Finland (now Aalto). He served on the Board of Trustees at Graceland University in Iowa. David holds an MBA from Texas Tech University, and degrees in Computer Science, Economics and Business Management.
David is passionate about business transformation, analytics, AI and exceptional customer experience.