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Exhibitor tips

To stand out in the crowd requires a combination of strategy, tactics and interpersonal skills plus a significant amount of preparation. Below you'll find 26 tips to set your team up for success.

If you have any questions, contact expo@tmforum.org.

Pre-event

Identify your goals

What are you trying to achieve? Possible goals include increases in new leads and sales, increasing your brand visibility, expanding your social media network and even the creation of content for your long-term marketing activities.

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Exhibitor's service manual

It's full of valuable information to help ensure a stress-free show.

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Life's a pitch

Send the right individuals to the event and make sure they can deliver your elevator pitch (a 30-60 second overview of what your product/service does).

Tip: Practice initial conversations with your team using different personas. Tailor the conversation based on the attendees’ challenges/needs.

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Plan an interactive experience

Engage your potential customers!

We are here to help you amplify that message. Let us know what your plans are. If approved, we will provide additional exposure for your brand by promoting your announcement/activities on webpages, social, emails to registered delegates and will share with our press and analysts in attendance.

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Create a clear target list

Track the top prospects you want to meet at the show and book meetings beforehand.

Tip: Use the event app to message attendees

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Let your customers know you'll be exhibiting

  • Visit the marketing toolkit for support
  • Use Feathr to let your customers know that you'll be at the event
  • Post weekly on social media using the event hashtag #TMFDigital
  • Update your email signature strip
  • Add Digital Transformation World to your upcoming events listing
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Have an "everything box"

Pens, stapler, tape, paper clips, scissors, Velcro, name tags, paper, business cards, etc.

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Create the right atmosphere

Design the booth so visitors can navigate easily without feeling crowded. Keep the atmosphere intimate and remove any barriers between yourself and your audience.

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Order services ahead of time

Get your tech set-up right with a wired internet connection.

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Book/stand checklist

  • Deliveries
  • On site storage
  • Electricity and Internet
  • Graphics
  • Furniture
  • Screens
  • Collateral racks
  • Go green with QR codes (for downloads)
  • Lead retrieval
  • Register passes
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Utilize the press list

Set up briefings and gain industry exposure via the press list. The list will be available in early June.

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Schedule a staff briefing

Prepare to gather up and energize your onsite team with a briefing to go over roles and responsibilities.

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Register your staff passes

Book hotel accommodation for your team and register your staff passes before arrival

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During-event

Staff your booth

Make sure you have enough people so that staffers get breaks. Consider having a schedule for each team member to attend sessions and network with fellow attendees.

Tip: New for this year, all exhibitor passes have access to summit sessions.

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Download the event app

Make sure you and your staff download the event app prior to the event.

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Engage with visitors

Did you know all it takes is 3 seconds to make a good impression? Make sure to engage with visitors and be approachable. Everyone on your stand should be happy talking to visitors and starting conversations with passers-by.

Follow the 80/20 rule when speaking with attendees: Listen 80% talk 20% - Those who listen are the most successful.

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Schedule a meeting

Meet someone interesting? Schedule a meeting with them onsite.

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Be active on social media

Have someone take photos/videos and post it on your company's account using the event hashtag #DTW24 #Ignite.

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Smooth lead capture process

Have a smooth lead capture process. Order a license for the lead retrieval app.

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Reward the staffers

Hold a contest to reward the staffers who obtain the highest quantity of qualified leads.

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Go green!

Attendees do notice if you are ecologically conscious. Find out how we're being more sustainable.

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Look after yourself

Wear comfortable shoes and look after yourself.

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Just ask

If you run into any issues, contact the TM Forum team immediately at expo@tmforum.org

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Post-event

Send follow up email within 72 hours

Get leads into your CRM as quickly as possible and send a follow up email within 72 hours. Make sure to personalize these messages.

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Connect on LinkedIn

Always swiftly invite connections on LinkedIn with the people you met.

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Nurture Leads

Put prospects into your lead nurturing process.

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